Fred is an “OG” in the crypto world. But we barely talk crypto — instead, we talk about his journey. Fred joined Goldman as an FX Trader because it was _“the cool kids”_ job, only to find an industry suffering from the classic Innovator’s Dilemma — one focused on _extracting rents_ , instead of _innovation_. Fred’s such a crisp and honest thinker and we have a candid discussion covering objective achievement to define self-worth, the power of executive coaching (_“I thought it as armchair therapy for the weak”_), the naïve algorithm of life (_“getting stuck at local maximums of happiness”_), and how we humans are wired to be pleasure seeking, pain avoidant. [__Listen on iTunes]() #### Also: [Google Play]() | [Stitcher]() | [TuneIn]() ## Learn More About Fred * Follow Fred on twitter [@FEhrsam]() * Read [Fred Ehrsam]()’s medium posts * [Why Coinbase’s Cofounder is Moving On]() (Fortune) * [Blockchain Tokens and the Dawn of De-centralized Apps]() (Medium) * [Time]() and [Forbes]() 30 under 30 ## Show Notes * 2:30- Starting at Goldman as a forex trader * 6:30- First dalliances with Bitcoin * 11:00 – From Wall Street to Silicon Valley, with no plan * 17:30 – Why Fred left Coinbase * 22:00 – Executive coaching — _armchair therapy for the weak?_ * 28:30- The role of fear and insecurity in leadership * 32:00 – What we do to increase our self-worth * 37:00 – How important are resources do we need to achieve our goals? * 39:00 – Goal setting vs. living in the moment * 41:30- What does your day look like? (after leaving Coinbase) * 43:00- Silent Retreats and fully connecting with your deeper senses * 46:00 – The future of bitcoin and cryptocurrency * 48:00 – How blockchains will change the world * 51:00 – The Decentralization of the big Tech Cos * 53:30- How to get into bitcoin * 55:30- Do we use a naive algorithm in thinking of success and achievement?